AD OF THE DAY: Violinists Used Bows Made Of Human Hair To Play 40 Songs
Jul 23, 2013, 05:30 IST
To show the hair-strengthening power of Cream Silk condition, Unilever and JWT Singapore and Manila chose a surprising way to prove its strength.
Advertisement
Rather than show women brush or pull their hair to demonstrate strength, Unilever turned treated human hair into violin bows to be used by a professional quartet.
Bows are typically constructed out of horse hair because of its strength, but the human hair lasted the entire length of a concert shown in the ad.
Watch the spot below:
Advertisement