AD OF THE DAY: Pixar's Brilliant 'Monsters University' College Recruitment Video

Pixar released a trailer for "Monsters University" during last week's Rose Bowl telecast. The preview is incredibly clever — the first half of it is exactly like the college recruitment ads that regularly play during the commercials of NCAA sporting events. The depiction of fictional MU is so lifelike, its doesn't feel animated either.

During the second part of the ad, monster characters provide student testimonials, and it's finally clear that the ad is a movie trailer. The website shown at the end of the ad, monstersuniversity.com/edu, is a real site that also acts as a spot-on parody of a real university's web page.