AD OF THE DAY: Parker Posey Struggles With A Man Who Can Only Speak In Ad Slogans
Due out May 10 in theaters (and May 6 on VOD), the movie features Bruce Greenwood (of Star Trek) as the CEO of a major advertising agency who disappears without a trace. He is found one year later, by Parker Posey, unconscious in front of a wall of TVs.
When he comes to, he seems outwardly normal ... but we quickly realize that he can only speak in ad slogans.
It seems that "one in 25 men are colorblind; the other 24 are just dressed that way" would be a difficult phrase to work into everyday conversation. But audiences of this film will have to be a little bit flexible with their interpretation of the script — it can't have been easy to find enough recognizable slogans to prop up an hour-and-a-half of gripping drama.
Indie genius, or rampant embedded marketing gone awry? We'll have to see this summer. For now, get a taste right here: