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AD OF THE DAY: Michael Bolton Croons The Juice Into Starburst

Dominic GreenApr 10, 2013, 06:55 IST

StarburstMichael Bolton's voice is the source of Starburst's juicy flavor.What's the secret behind Starburst's juicy flavor? Michael Bolton's super-smooth voice is one of several explanations in the candy's new "Unexplainably Juicy" campaign, from DDB Chicago.

In the 'Orchard' spot, a woman ponders how the juicy flavor of Starburst came to be. Her friend passes along the rumor she's heard: apparently, passionate soft rock crooner Michael Bolton serenades trees in a secret orchard, coaxing them to produce the juicy Starburst flavors harvested for the candy.

It's the latest ad in a long line of bizarre concepts and musical appearances, which seem to have worked well for Starburst in the past. Check out Michael's juicy spot right here: