AD OF THE DAY: Marc Jacobs Takes His Clothes Off For Diet Coke
Feb 16, 2013, 10:02 IST
Diet Coke recently hired fashion designer Marc Jacobs as its new creative director. He replaces Jean Paul Gaultier, who acted as the CD for 2012.
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One of Jacobs' first jobs was to create three new can designs, one for every decade Diet Coke has been around: the '80s, '90s and 2000s.
In Jacobs' first ad, three women come across a photo booth that keeps spitting out pictures of an attractive, shirtless man. What the women don't initially realize is that the "Diet Coke" hunk is Jacobs.
Here's the ad:
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