Abercrombie Believes These Tween Stars Can Save Its Brand
Abercrombie & FitchAbercrombie & Fitch is employing an army of tween starlets to save its brand.
The company debuted the new "cast" of its spring campaign on Friday with a video showing them answering phone calls, riding motorcycles and horses, making out on the beach and generally being barely clothed and good-looking.
For example, here's a bunch of the starlets making new friends with other Abercrombie models in the video:
And here they are rolling in the sand:
The "Making of a Star" campaign, as its called, is meant to spotlight a group of rising actors and musicians who "capture the essence of the brand."
Stars include Christa B. Allen (ABC's Revenge), Steven R. McQueen (CW's The Vampire Diaries and upcoming Steve McQueen Documentary), Diego Boneta (Rock of Ages, The Dead Men, Another You, Pele and Eden), Kylie Bunbury (ABC Family's Twisted), Colton Haynes (CW's Arrow) and Jazzlyn Marae (Nickelodeon's Fred: The Movie, ABC Family's Nine Lives of Chloe King).
Photographs and videos of the stars will be featured on Abercrombie's website and in its stores as part of the campaign.
Watch the video: