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A day in the life of The Body Coach - the British Instagram star inspiring thousands of people to 'get lean'

Oct 21, 2015, 21:18 IST

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UK-based Joe Wicks, better-known as The Body Coach, has built up a huge social media following thanks to his quirky Instagram videos capturing him throwing together easy-to-cook healthy meals in his kitchen and his fun approach to fitness.

His social media fame saw him quit his job last year to launch his own business - The Body Coach - which has sold virtual 90-day nutrition and exercise plans to tens of thousands of clients. In its second year of trading, the business is already on track to do £12 million ($18.6 million) in turnover this year, with next to no marketing spend.

And Wicks has also attracted endorsement deals from the likes of Bjorn Borg, Philips, and Uncle Ben's.

So how much work goes into being a social media star that actually makes money from playing around on Instagram and Facebook all day? We asked Wicks to describe a typical day.

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