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A bunch of celebrities were in attendance at Instagram's VIP party in London last night

Mar 10, 2015, 15:34 IST

Instagram's CEO and founder Kevin Systrom and celebrity chef Jamie Oliver threw an exclusive, invite-only party in London on Monday night at a venue in the shadow of St. Paul's Cathedral.

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It's the second annual party the photo app has thrown in the UK, which aims to celebrate all the Instagram stars that have made it such a success in the region. It's as much a marketing exercise as it is a celebration. Celebrities turned up in their droves. And Instagram made sure they were snapped.

The biggest star in attendance was One Direction's Liam Payne. He's an active Instagrammer who caused a social media storm among 1D fans last year when he launched his account under the name @fakeliampayne.

Here he is posing with Kevin Systrom last night:

He also stopped for snaps with his girlfriend Sophia Smith, and Jamie Oliver.

It looks like Liam got chatting to comedian Russell Brand last night, too.

As did Channel 4 news anchor Jon Snow. 

TV presenters Ant (left) and Dec (right) joined models Jane Parfitt (left) and Jodie Kidd (right) for some drinks.

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