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26 Eye-Tracking Heatmaps Reveal Where People Really Look

Gus Lubin,Hayley HudsonOct 17, 2014, 14:56 IST

They say the eyes tell all. Now thanks to eye-tracking technology we can tell they're saying. Tracking eye movements can give us fascinating insights into advertising and design and reveal a few things about human tendencies.

We've picked out some of our favorites below:

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26 Eye-Tracking Heatmaps Reveal Where People Really Look

Everyone focuses on Scarlett Johansson's face in this Dolce & Gabbana ad. Here you can see how the eyes follow a few different animations.