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11 Dramatic Changes McDonald's Made This Year

Ashley LutzSep 17, 2013, 00:00 IST

REUTERS/Bobby YipCustomers walk up the stairs to a McDonald's outlet, the first one which opened in China in 1990, at the southern Chinese city of Shenzhen neighbouring Hong Kong, March 18, 2013.McDonald's has been the undisputed leader of fast food for years.

But the brand fell on hard times this year because many consumers felt too broke to indulge in the company's Big Macs and fries.

McDonald's reacted swiftly, making changes to its menu, aesthetic, and technology.

Initial results are encouraging, and McDonald's sales are up.

Chances are, your experience eating there is different from a year ago.