10 Things In Advertising You Need To Know Today
Sep 26, 2014, 18:40 IST
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3. Yahoo is lagging behind other big companies like Google and Facebook in terms of its ad tech stack.
5. Media Post's Real-Time Daily blog will use Qriously's real time polling services to gauge how people feel about advertising in their daily lives. The data will be collected to create an Ad Sentiment Index.
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7. Here are five charts that look at the truth behind mobile advertising.
8. 90% of American believe video and mobile content will become the future of advertising.
9. The native ad network Vibrant Media gets into the programmatic space. The company has officially taken its ad exchange out of beta testing.
10. Banner ads may be broken, but Mediassociates vp of strategic planning argues they can be fixed.
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