10 Things In Advertising You Need To Know Today
Sep 24, 2014, 18:44 IST
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2. Ad Age puts together a video to explain ad fraud in terms a child would understand.
3. One guy experienced the most targeted ads about swallowing pills on Facebook. He swallows swords but has trouble swallowing pills, so his roommate used Facebook's advertising tool, Custom Audiences, to prank him.
5. Many ad tech companies are starting to bring together programmatic and native advertising. Before doing this though, publishers need to answer a few questions including how they define programmatic and native.
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8. Radius, a software company founded by a former Facebook engineer, raised $54.7 million in funding.
9. B2B print advertising revenue dropped this quarter, but event revenues and digital revenues were up.
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