Global foldable phone shipments decline in Q3 2024, Samsung leads with 56% market share

• The global foldable smartphone shipments have declined by 1% in Q3 2024.
• Samsung has emerged as the top company in foldable smartphone shipments in Q3 2024.
• Samsung continues to account for over half of the market share, despite a huge decline in shipments.

The global foldable smartphone shipments declined for the first time in Q1 2024, recording a 1% year-on-year decline. This marks the first decline for foldable smartphones in Q3.

According to a report by Counterpoint Research, one of the factors for the decline in shipments was Samsung’s Galaxy Z Fold 6 and Galaxy Z Flip 6 smartphones not performing as expected.


“The global foldable market appears to have entered a transitionary phase where it is facing challenges as it progresses from a niche segment to the mainstream. User satisfaction is particularly high with book-type foldable devices, but the prohibitively high prices remain the biggest obstacle to mass adoption,” said Jene Park, Senior Analyst, Counterpoint Research.

Global foldable smartphone market share

Source: Counterpoint Research

Samsung has emerged as the market leader in Q3 2024, with a market share of 56%, down from 70% in Q3 2023. While the company’s Galaxy Z Fold 6 performed decently, the Galaxy Z Flip 6 failed to match its predecessor’s sales. The company recorded a 21% year-on-year decline in shipments.

Huawei has emerged second, with a 15% market share in Q3 2024, up from a 13% market share in Q3 2023. The company recorded a 23% year-on-year growth in shipments.

Honor and Motorola take the third and fourth spots, with a 10% and a 7% market share respectively. Both companies have recorded good growth.

While Honor has recorded a 121% year-on-year growth, Motorola has recorded a 164% year-on-year growth.

Xiaomi is in the fifth position, with a 6% market share. The company recorded the highest year-on-year growth at 185%. This growth was driven by the Mix Flip, the company’s first clamshell smartphone.

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