Millennials aren't the only ones who binge-watch. Both generations said that they do a combination of binge-watching and weekly watching of TV shows.
52% of Gen X prefers to watch a show on a weekly basis, while 62% of millennials prefer to binge.
Both millennials and Gen X mainly watch shows based on referrals from family and friends (74%/63% respectively) or overall buzz about the show (63%/54% respectively).
After referrals and buzz, millennials look for things they see on social media (43%), while Gen X looks to ads they see on TV (39%).
44% of millennials surveyed say they watch 1-2 hours of TV a day, and 38% say they watch 3-5 hours a day.
Of the Gen X participants, 42% watch 1-2 hours a day, and 40% watch 3-5 hours a day.
89% of millennials say they watch most of their "TV" on Netflix versus live TV. 78% of Gen X say the same. (This includes traditional TV shows Netflix has rights to, like "Breaking Bad.")
More Gen X viewers watch TV shows produced by networks, while nearly half of Millennials (48%) watch Netflix original shows.