What millennials and Gen Xers have in common when it comes to watching TV - and how they are different
Millennials aren't the only ones who binge-watch. Both generations said that they do a combination of binge-watching and weekly watching of TV shows.
Both millennials and Gen X mainly watch shows based on referrals from family and friends (74%/63% respectively) or overall buzz about the show (63%/54% respectively).
After referrals and buzz, millennials look for things they see on social media (43%), while Gen X looks to ads they see on TV (39%).
44% of millennials surveyed say they watch 1-2 hours of TV a day, and 38% say they watch 3-5 hours a day.
Of the Gen X participants, 42% watch 1-2 hours a day, and 40% watch 3-5 hours a day.
89% of millennials say they watch most of their "TV" on Netflix versus live TV. 78% of Gen X say the same. (This includes traditional TV shows Netflix has rights to, like "Breaking Bad.")
More Gen X viewers watch TV shows produced by networks, while nearly half of Millennials (48%) watch Netflix original shows.
Both generations agree that Netflix has the best overall shows.
Both generations named "Game of Thrones" their favorite TV show over the past 20 years, and their favorite current TV show.
Popular Right Now
Advertisement