The sprawling store has three floors: two dedicated to womenswear, one for men's clothing, and an exercise studio that hosts a variety of classes.
We started with a visit to the men's section, on the basement level. Lululemon CEO Calvin McDonald said menswear growth in the first quarter of 2019 was driven primarily by its ABC (anti-ball crushing) pant, as well as its core short styles.
Improved product design remains essential to the growth of the menswear category, McDonald said.
"Guests are responding well to our new boxers designed to address all three elements of the science of feel: touch, temperature and movement," he said on Thursday's investor call.
There were several interactive screens throughout the store, where shoppers could browse styles and reserve products that may not be available in-store.
The first floor was a reflection of Lululemon's efforts to move beyond athleisure and yoga pants. It featured a wide array of more casual clothing items, swimwear, and accessories.
Onward to the second floor. The store features local flare in the form of original artwork by Manhattan-based mural artist Tony Sjöman.
The studio was spacious and clean. Shoppers can sign up for classes online and choose from a range of activities including yoga, strength training, and high-intensity interval training.
Next, we visited an Athleta store on Fifth Avenue in Manhattan. The store shares a block with fellow Gap Inc. brands Gap, GapKids, and BabyGap.
It was the only one of the group that didn't have sales signs by the door and in the window displays. Instead, it had a sign promoting its onsite studio classes.
Right when you walk in, there's a display dedicated to cycling apparel, as well as a sign celebrating Athleta's B Corp status.
"Part of the Athleta magic, it's clear brand identity and its commitment to sustainability," Gap Inc. CEO Arthur Peck said during a call to investors in May. "Athleta just celebrated its first year as a B Corp by announcing progress against its sustainability goals, including 60% of materials now being made from sustainable fibers."