We went shopping at Lululemon and Athleta to see which athleisure store was better - and the winner was clear
We visited a Lululemon store in New York City's Soho neighborhood first.
The sprawling store has three floors: two dedicated to womenswear, one for men's clothing, and an exercise studio that hosts a variety of classes.
We started with a visit to the men's section, on the basement level. Lululemon CEO Calvin McDonald said menswear growth in the first quarter of 2019 was driven primarily by its ABC (anti-ball crushing) pant, as well as its core short styles.
Improved product design remains essential to the growth of the menswear category, McDonald said.
"Guests are responding well to our new boxers designed to address all three elements of the science of feel: touch, temperature and movement," he said on Thursday's investor call.
There were several interactive screens throughout the store, where shoppers could browse styles and reserve products that may not be available in-store.
Next, we went upstairs to check out the first of two women's floors.
The first floor was a reflection of Lululemon's efforts to move beyond athleisure and yoga pants. It featured a wide array of more casual clothing items, swimwear, and accessories.
Near the cash wrap, we found a tidy display of bags and specialty socks.
Onward to the second floor. The store features local flare in the form of original artwork by Manhattan-based mural artist Tony Sjöman.
Here we found the iconic yoga pants that propelled Lululemon to fame.
We also found a small sale section.
After browsing the sale, we climbed the stairs to the third floor to explore the Lululemon studio.
The studio was spacious and clean. Shoppers can sign up for classes online and choose from a range of activities including yoga, strength training, and high-intensity interval training.
It also has ample lockers for stowing away personal belongings during a yoga session.
Next, we visited an Athleta store on Fifth Avenue in Manhattan. The store shares a block with fellow Gap Inc. brands Gap, GapKids, and BabyGap.
It was the only one of the group that didn't have sales signs by the door and in the window displays. Instead, it had a sign promoting its onsite studio classes.
Right when you walk in, there's a display dedicated to cycling apparel, as well as a sign celebrating Athleta's B Corp status.
"Part of the Athleta magic, it's clear brand identity and its commitment to sustainability," Gap Inc. CEO Arthur Peck said during a call to investors in May. "Athleta just celebrated its first year as a B Corp by announcing progress against its sustainability goals, including 60% of materials now being made from sustainable fibers."
There were actually several displays touting Athleta's sustainability efforts throughout the store.
The mannequins showed how Athleta's products could be used for a variety of physical activities, from running to yoga.
Unlike Lululemon, Athleta only sells women's clothing.
However, much like Lululemon, the store was home to several plants.
Though both Lululemon and Athleta have a girls' collection, only Athleta featured a section dedicated to it in the store.
In comparison to Lululemon, Athleta has leaned a bit more overtly into casual wear. Here is a part of the store dedicated to comfy commuting clothes.
Athleta also has partnerships with brands like Birkenstock, which were featured throughout the store.
Like Lululemon (but unlike Athleta's fellow Gap brands), there was a very small sale section.
The Athleta store didn't have three floors, but it did have a studio space in the basement.
While a bit less luxurious than the Lululemon studio, Athleta's space still offered all the essentials, as well as an empowering atmosphere.
Though Athleta had some stylish legging styles, ultimately it was clear Lululemon came up on top.
With a robust men's collection and advancements on in-store technology, Lululemon proved it had an edge over Athleta.
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