Roti Branding!
Image credit: Campaign India
High tech devotion!
Vodafone
distributed free high tech earmuffs with in-built speakers that came preloaded
with devotional tunes!
There
were also Vodafone cinema halls ‘Vodafone ki Dhoom’ where it showed videos of
the history of the Kumbh and Samudra Manthan. It was weaved with information about
its value-added services of course*wink*.
That’s true salvation!
Tata Chemicals’ low-cost
water purifier Tata Swach partnered with UP water board to provide free water
to pilgrims. The company had 300 water purifiers spread over 28 booths.
You want estimates? The brand claims
to have distributed over one million liters of water! That’s enough to last you 22
lives!
Aarti by Boroplus!
Like many, Emami also delved into
the religious angle, branding aarti booklets with Boroplus! But that was not
all. There were Boroplus gaming zones and even a talent hunt for women at the
Kumbh.
Image credit: Indiatimes
Care for a massage?
FMCG major Emami was not left behind in its efforts to show off its brands. The company’s Navratna Range (Oil & Talc) launched Navratna massage parlors where you could enjoy a relaxing massage with Navratna hair oil after a hard day at the altar.
Image credit: Coupon DuniaJust gorge, never worry!
India’s Dabur joined hands with
restaurants to serve Hajmola digestive candy sachets for free! That means you
don’t have to worry about how much you eat! Samples of its mosquito repellent
Odomos were also distributed.
Image: Indiatimes
Shortcut to Moksha
Airtel sponsored travels for
pilgrims to take a dip at the Sangam! Idea and Aircel did the same. There were also special ‘Kumbh Mela plans’
that included live audio coverage and dialogue from the akharas!
Image credit: Indiatimes
Be Revitalised…like Hanuman!
Ranbaxy’s health supplement brand
Revital gave away free hanuman chalisas. It sure hoped people would take a leaf
out of Hanuman’s book to be strong by popping its pill.
Image credit: Indiatimes
Slam dunk = Free Horlicks+biscuits
GlaxoSmithKline(GSK) Consumer
Healthcare had a basketball ring at its stalls. You could just shoot the hoops
and earn yourself free cups of Horlicks and biscuits.
Image credit: Business Today