Top 10 crazy stuff companies do at the Kumbh Mela

Vodafone distributed free high tech earmuffs with in-built speakers that came preloaded with devotional tunes!

There were also Vodafone cinema halls ‘Vodafone ki Dhoom’ where it showed videos of the history of the Kumbh and Samudra Manthan. It was weaved with information about its value-added services of course*wink*.

Tata Chemicals’ low-cost water purifier Tata Swach partnered with UP water board to provide free water to pilgrims. The company had 300 water purifiers spread over 28 booths.

You want estimates? The brand claims to have distributed over one million liters of water! That’s enough to last you 22 lives!

Like many, Emami also delved into the religious angle, branding aarti booklets with Boroplus! But that was not all. There were Boroplus gaming zones and even a talent hunt for women at the Kumbh.

Image credit: Indiatimes

FMCG major Emami was not left behind in its efforts to show off its brands. The company’s Navratna Range (Oil & Talc) launched Navratna massage parlors where you could enjoy a relaxing massage with Navratna hair oil after a hard day at the altar.

India’s Dabur joined hands with restaurants to serve Hajmola digestive candy sachets for free! That means you don’t have to worry about how much you eat! Samples of its mosquito repellent Odomos were also distributed.

Image: Indiatimes

Airtel sponsored travels for pilgrims to take a dip at the Sangam! Idea and Aircel did the same. There were also special ‘Kumbh Mela plans’ that included live audio coverage and dialogue from the akharas!

Image credit: Indiatimes

Ranbaxy’s health supplement brand Revital gave away free hanuman chalisas. It sure hoped people would take a leaf out of Hanuman’s book to be strong by popping its pill.

Image credit: Indiatimes

GlaxoSmithKline(GSK) Consumer Healthcare had a basketball ring at its stalls. You could just shoot the hoops and earn yourself free cups of Horlicks and biscuits.

Image credit: Business Today

Coca-Cola had around 15 outlets in the Kumbh Mela. Here you could get 150 ml of the fizzy drink for a discounted rate of Rs 5 only.