This teen-focused brand has a very similar price point to Bershka, and there's a lot of overlap in the core customer and the style.
"Pull&Bear takes the latest international trends, mixing them with the influences that are seen on the street and in the most fashionable clubs, and reworks them according to their style thus turning them into comfortable and easy to wear garments," it says online.
The retailer has 969 stores in 76 markets around Europe, the Middle East, Africa, Asia, and South America, some of which are franchised locations. It currently doesn't have a presence in the US, however.