Young people spend about twice as much time watching Netflix as live TV, and even more time on YouTube
On average, teens spent 34% of their video time watching YouTube, compared to 27% watching Netflix, and 14% watching live TV. This puts YouTube and Netflix way ahead of their streaming competitors: Hulu and Amazon came in at 4% and 3% respectively.
This isn't the first indication of YouTube and Netflix's ascendence. In a recent survey of US college students, commissioned by LendEDU, only 8% of respondents said they didn't have a Netflix account. This doesn't mean young people actually pay for Netflix, as 54% said they use a friend's or family member's account. But at 92%, that is still an astonishing level of audience penetration.
In contrast, a recent Piper Jaffray survey found that 55% of US teens didn't see the need for a cable or satellite TV subscription, a number that has been steadily rising for the last few years. In 2012, only 32% of teens surveyed thought they could ditch cable and still get all the video they wanted online.
As to what devices teens are using, topping AwesomenessTV's list was a smartphone (34%), followed by computer (26%), and TV set (24%).
Here is the full list of video formats teens are watching, from the AwesomenessTV survey:
