- A report by YouGov –
BrandIndex – shows thatGoogle is the most positively perceived brand in India. Swiggy ranks higher thanZomato in the list.- UberEats ranks first in the most improved brands list in India.
Four Indian brands made it to the list of top 10. Food aggregator Swiggy ranked fifth, MakeMyTrip ranked sixth,
Interestingly,
The YouGov BrandIndex measures overall brand health. “The score takes into account consumers’ perception of a brand’s overall quality, value, impression, reputation, satisfaction and whether consumers would recommend the brand to others,” said YouGov.
The report also shows the ‘most improved brands’ in India and surprisingly, UberEats tops the list.
Globally too, Google is ranked the top brand, followed by WhatsApp and YouTube, while Facebook ranked fifth.