You will now be able to save on delivery charges on Flipkart, here’s how

Flipkart is now looking forward to introduce a discount pricing model, which is based on popular American ecommerce startup Jet.com’s Smart Cart service. It encourages consumers to pick multiple items that can be shipped in one box to save on delivery charges.

“Courier price slab changes with every 500 g. For example, a pair of shoes typically comes in a 1.5 kg box volumetrically but the box is partially empty as it only occupies 1kilogram and one hundred grams volumetric so you still end up paying cost of the 400 grams. So Flipkart will suggest consumers, say a T-shirt or toiletries that can be included to complete the 1.5 kg,” a person familiar with Flipkart’s plans, told ET.

Jet.com, which was acquired by retail giant Walmart Stores Inc for $3.3 billion earlier this year, pioneered the concept through its Smart Cart service that offers its customers deals whenever they order multiple products into a single shipment so that Jet is able to save on multiple shipping charges.

Barely two years after its arrival in the US ecommerce scene, Jet is particularly popular among urban millennial consumers due to its dynamic pricing strategy and everyday low price it offers through its algorithm and technology. The New Jersey-based ecommerce company Jet currently adds more than 400,000 customers a month and processes on an average 25,000 orders every day.

In September, Walmart acquired Jet to help its battle against ecommerce giant Amazon that is challenging Walmart’s supremacy in the US retailing space.