REUTERS/Rick Wilking
For many people, the Black Friday-to-Christmas shopping rush will lead to Amazon. It makes sense: The ecommerce giant sells a whole lot of products, and makes it very easy to buy them. Many times, those products are less expensive than they are elsewhere.
But not always. Though most people seem to be satisfied with the Amazon shopping experience, certain aspects of it can still be misleading.
Thankfully, there are tools you can, and should, use to counteract them. Let's talk about two: Camelcamelcamel, and Fakespot.
Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.