"It's the first time I've heard of anyone almost directly using the techniques of cults and applying them to their business," Douglas Atkin, author of The Culting of Brands, once told Fast Company.
We talked to a former employee about the culture at Lululemon.
Hope*, a 23-year-old, worked at Lululemon as an entry-level store associate for more than a year in 2009.
From what employees read to how meetings went down, we learned all about what it's like to work at Lululemon.
*Name has been changed to protect identity.