You only need $3 to accessorize like North West
The site has five sections: Beauty, Obsessed, Style, Q + A, and BTS (Behind The Scenes).
Under "style," you will find a photo of Kardashian's young daughter, North West, with the caption "The Breakdown - Get North's Look: NYC Edge."
There you can find each piece of North's outfit shown off during a recent New York City outing, and a link to where you can buy the items.
The most surprising part?
Kardashian suggests you buy a $3 necklace.
The suggested $3 gold chain necklace from Chic Nova is not the one young West is photographed wearing. In the introduction to the slideshow, Kardashian explains "[North] loves trying on Mommy's Jacob & Co. jewelry, so I let her."
Jacob & Co. jewelry lists a similar looking necklace, described as 18K gold with 32.66 carats worth of diamonds inset. The original is surely a far cry from $3, but it's nice that Kardashian is thoughtful enough to understand many of her fans don't live on millions of dollars a year.
Other celeb lifestyle sites have been accused of being out of touch with their readers for this same kind of stuff.
People on Twitter seemed surprised by the $3 price tag, until they realize it's the budget-buy for a North West copycat ensemble.
Others had spotted the photos of West before the new website went up, and accurately guessed that it was a pricey piece of jewelry.