You Can't Afford Not To Memorize These Content Marketing Buzzwords

This post is sponsored by NewsCred.

"Content marketing" is all the rage these days, but what is it? It's brands using content to communicate, engage and acquire customers - whether that's viral videos, infographics or articles (like this one). Content marketing is not about selling. It's about providing high-quality, relevant content that your customer needs and wants.

But content marketing involves a lot of confusing terms and jargon. That means anyone hoping to get into the business as a client, publisher, or content marketer had better study up.

NewsCred, a content marketing platform that helps brands create, publish, and measure content marketing, has created the helpful Content Marketer's Dictionary, which defines more than 50 terms commonly used in the business. You can learn just a few in the chart on the right.

Need more? (Quick, what's a CRM?) Print out NewsCred's free "The Content Marketer's Dictionary" and keep it next to your computer for handy reference.

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