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You can now get rid of annoying internet ad pops on your own and get paid

Oct 6, 2016, 16:23 IST
The new Brave web browser is trying to accomplish something distinctive with your boring old browser. Brave burst onto the scene towards the beginning of 2016, positioning itself as the most recent battleground in the war between ad producers and ad blockers. Brave is based on the guarantee of faster load times and better privacy protection by blocking web trackers and targeted ads. On the off chance that Brave users consent to replace those ads with anonymous ads from the Brave network, the user will be paid in bitcoin. Being paid to surf has been the fantasy of numerous web aficionados and Brave promises to make it real.
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Brave is an invention of Brendan Eich, one of the fellow benefactors of Mozilla and the maker of the JavaScript dialect. The new browser blocks all the ugliness and absurdity of ads that slows your browsing speed and along these lines stops it from invading your privacy. To fund website owners and Brave users alike, the browser group sets clean ads back which just won't have the capacity to chafe the internet users.

Here’s how Brave browser works

• It can stop ad tracking and serve you anonymous replacement ads.
• It can load pages much faster by circumventing the bloat from adware.
• It looks to make a user community around the browser.
• It can totally eliminate ads in the event that you pay for the service, either with your favoured payment method or with payments you accumulate by running Brave in ad replacement mode.
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• It could pay you to surf, but in bitcoin as a percentage of the Brave network's ad income and only if you sign up for a Brave wallet, with an email and phone number in your name.

At the point when there are sufficient users using the browser, the company will introduce two models: ad replacement and ad removal.

Ad Replacement Model

The philosophy behind the browser organizations generating revenues is through advertisements. Brave replaces these ads with its own clean ads inside its own private network. In-network advertisers still pay for impressions; however the websites procure 55 percent of the profit. The other 45 percent is part three ways and paid out in bitcoin. 15 percent goes to Brave, 15 percent to the undisclosed ad-matching company Brave uses and 15 percent share to the users.

Ad removal Model

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In all out ad removal mode, the user pays a fee to Brave to retain their privacy. You can pay for this service out of your own pocket by using a credit card or you can pay that fee with the bitcoin earned by using the ad replacement mode.

Wait, there is a catch

It’s unclear how many people will adopt micropayments; however it appears the company is willing to experiment.

Brave's ad plan, in the interim, has been questionable. In April, over twelve noteworthy U.S. news associations sent a letter to the startup, claiming what it was doing was illegal. This group included the Gannett Co., the New York Times and Dow Jones, which possesses The Wall Street Journal. Since then, Eich claims Brave has been in talks with top New York publishers about the program, and would like to launch a trail of Brave ads in the not so distant future to demonstrate its concept.
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