You might not see view counts right away - Instagram is rolling it out over the next few weeks - but they'll show up in place of "likes" below a video. However, if you tap the number you'll also still be able to see how many "likes" a video received too.>
The photo-sharing social network says that the time its users spend watching vids has increased by more than 40% in the last six months.
This is actually the second big video announcement Instagram made this month: The company just started allowing advertisers to upload 60 second clips as it continues to try to suck
This move towards view counts will be good for non-advertising brands too, who will be able to better understand how much their time commitment is paying off.
Like Facebook, Instagram counts a view as at least three seconds of an autoplay.