Stock up Yippee noodles lovers, it may face a ban too

Maggi is fighting its battle and now ITC may have to prove it too. Recently, Uttar Pradesh Food and Drug Authority (FDA) claimed that it had found excess lead in Yippee noodles manufactured by ITC and will soon file a case.

The state food authority stated that samples of Yippee noodles, seized from a local mall in Aligarh, had lead "far in excess to the permissible limit".

Today, ITC Ltd denied receiving any notice on the same, adding that Sunfeast Yippee noodles were manufactured to the highest standards of safety, hygiene and quality.

The company said it did not receive any communication from the UP government regarding presence of excess lead in its instant noodle brand.

“The company has not received any communication from the UP government authorities on this issue. Stories such as this can be misleading and can only help create suspicion and mistrust in the minds of the consumer. This will not only damage the brand but also severely impact industry as a whole and future investment for the economy," ITC said in a clarification to the BSE.

ITC said the Yippee noodles and pasta were tested recently at NABL-accredited and FSSAI-approved laboratories and it was found that all the samples conformed to the Food Safety Regulations.

"We rigorously and regularly test our products for all parameters including heavy metals both in our in-house NABL accredited laboratory at the ITC Life Sciences and Technology Centre, Bengaluru and external NABL accredited and FSSAI approved laboratories," it added.

(Image: Indiatimes)