YepMe aims to open 400 stores by March 2017

Gurgaon-based Fashion e-tailer YepMe has planned to open 400 stores by the end of this financial year, as a part of the omnichannel strategy that most e-tailers are following in order to boost sales.

As of now, YepMe has four stores in Gurgaon, and for its expansion plans, has identified cities including Noida, Meerut, Bengaluru, Hyderabad, Ludhiana and Latur, where it would expand through franchise, CEO Vivek Gaur told ET. While metro cities would have company-owned stores, tier II towns will have franchisee-owned stores.

A new initiative of the company, as a part of its offer of a seamless shopping experience, would be to run similar schemes and offers and allow "anywhere returns" of products, which means that products bought by customers anywhere across different cities could be returned to any store they like.

Founded in 2011, YepMe raised $75 million in September 2015 from investors led by Malaysian state fund Khazanah Nasional Berhad and existing investor Helion Advisors.

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