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Yelp Hits A Big Milestone: 100 Million Users In January

Feb 7, 2013, 03:17 IST

In Yelp's fourth-quarter earnings call, CEO Jeremy Stoppelman dropped a lot of numbers on the progress of the local-reviews site. But here's a big one: Yelp recorded 100 million monthly unique visitors in January.

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Yelp still has to show it can be profitable—a hurdle it didn't clear in the fourth quarter, although its loss narrowed.

Some other numbers Stoppelman and CFO Rob Krolik mentioned:

  • Reviews grew 45 percent in 2012
  • Mobile devices with Yelp app installed grew 60 percent
  • 26 new Yelp markets
  • "Claimed" businesses grew to 1 million
  • Active business accounts grew to 68,000
COO Geoff Donaker said that about half of Yelp's markets had hit a "tipping point" where they had enough reviews to be "really useful" to consumers.
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