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Yahoo Shareholders Are Making Spreadsheets To Convince Marissa Mayer To Sell Yahoo To AOL

Yahoo Shareholders Are Making Spreadsheets To Convince Marissa Mayer To Sell Yahoo To AOL
Tech2 min read

marissa mayerREUTERS/Denis Balibouse Marissa Mayer, Chief Executive Officer of Yahoo, speaks during a session at the World Economic Forum (WEF) in Davos January 25, 2014.

This morning, the New York Times Magazine published a long adaptation of a book called "Marissa Mayer and the Fight to Save Yahoo!"

(Disclosure: the author of this post wrote both.)

Buried at the bottom of the Times story, there's this news: "Major Yahoo shareholders have recently begun collaborating on a series of spreadsheets that calculate that AOL and Yahoo are worth between 70 and 80 percent more when combined than they are apart."

We've seen a version of this spreadsheet.

Here's the breakdown:

  • It assumes that Yahoo will soon split into two companies -one, a holding company for Yahoo's stakes in Yahoo Japan and Alibaba, and another, the core Yahoo business
  • It says the core Yahoo business will be worth about $5.5 billion.
  • It notes that AOL's current market cap floating around $3.3 billion.
  • It suggests that, even though AOL will technically be the acquirer, a new, combined Yahoo-AOL will be ~35% owned by current AOL shareholders and ~65% owned by current Yahoo shareholders.
  • You'd think that combining $5.5 billion and $3.3 billion companies would make a $8.8 billion company. The spreadsheet say that the company will actually be worth $15.8 billion. 
  • It gets there two ways.
  • First, it says that combining the companies will create a "cost synergy" of $1 billion, raising a combined operating income from ~$1.5 billion to ~$2.5 billion.
  • Second, it argues that the new company, run by AOL, will trade at AOL's earnings multiple of 6.2, rather than Yahoo's core business, closer to 1.
  • 6.2 multiplied by $2.5 billion equals $15.8 billion.

We've heard that AOL CEO Tim Armstrong has also seen a version of this spreadsheet and that he'd be willing to consider a deal. This makes sense. He is AOL's largest shareholder, and he would make a lot of money increasing the value of that stake by 70% or more.

It's less likely that Mayer will do a deal. Over the summer, her M&A chief, Jackie Reses, said that AOL may be acquired - but not by Yahoo. 

Also over the summer, there were many reports about Mayer and Armstrong meeting for a drink during a conference put on by investment bank Allen & Co in Sun Valley. We've heard the meeting was not a serious business meeting. Evidence: Mayer's husband, Zach Bogue, attended. 

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