Yahoo Is Going To Buy Mobile Ad Company Flurry For Hundreds Of Millions

Yahoo is buying mobile ad company Flurry, according to a Re/code's Kara Swisher.

The acquisition is reported to be in the "hundreds of millions," according to Swisher's sources, and the deal is expected to be announced later today. TechCrunch reports that Yahoo will pay about $300 million for Flurry.

Flurry is an app analytics and advertising company that aims to "optimize the mobile experience through better apps and more personal ads."

We have reached out to Flurry for a comment.