Yahoo: 'Ads And Content Are Going To Merge More And More' [THE BRIEF]

Good morning, AdLand. Here's what you need to know today:

Yahoo COO Henrique De Castro talked about the future of advertising at the company at the IAB's annual leadership meeting and how it is going to come secondary to giving readers personalized content. While Adweek notes that it probably isn't going to have BuzzFeed-esque native ads, De Castro did state that "ads and content are going to merge more and more."

Today might be the day that Facebook announces its Microsoft Atlas acquisition.

Internet Explorer 10 has a new ad with an American Idol star.

Domtar Corporation and its agency Eric Mower & Associates are trying to make paper cool again.

Cablevision is suing Viacom for "bundling," which means that it makes distributors unpopular channels if they want channels with high ratings.

Martin Sorrell's predictions of what's the next thing in advertising.

President and COO of Cheil Europe Chris Harris is stepping down. Managing director Matt Pye will take on more responsibilities.

Solve Media is launching a comScore accredited brand research product called Native Insights.

Previously on Business Insider Advertising:

• IGNORE THE HATERS: Why Groupon Is Actually Making Progress
• Hooters' New Ad Blatantly Attacks Chipotle
• AD OF THE DAY: Lance Bass And Other D-Listers Sing About How Miracle Whip Isn't Awful
• Honey Boo Boo Made The Best Facebook Ad Ever
• This Infographic Breaks Down Everything You Need To Know About Twitter's Data
• CBS Films Pranks And Terrifies Consumers To Get Them To Buy Movie Tickets