Xiaomi unveils its first Mi Home in India, plans to open 100 more in next 2 years
May 11, 2017, 16:32 IST
Xiaomi finally announced its first ever Mi Home store in India. Mi stores are Xiaomi’s exclusive offline retail stores that allow Mi fans to experience and purchase Xiaomi’s latest products under one roof.
Now, it may seem a tad bit small from the massive experience zones in China but it's a start. Another reason why Xiaomi did not go for a large store is also due to the limited products that are available in the country. It's been only two years for the company in India and it has been mostly their phones that have been extremely popular.
The first Mi Home store in Bengaluru in India, which will open to public from 20th May, will house Xiaomi’s range of products already available in India (online) including smartphones, power banks, headphones, fitness bands, air purifiers as well as other ecosystem products launched in India.
Read Also: As Xiaomi gets all set to bring in its own little world in India, here’s a look at what a Mi Home in China looks like
Xiaomi plans to open 100 Mi Home stores across India in the next two years.
Upcoming Mi Home stores will be located in other metro cities such as Delhi, Mumbai, Hyderabad and Chennai. Select Mi Home stores will also have an additional zone where fans can experience the larger Xiaomi portfolio.
In addition to Mi Home stores, Xiaomi will continue to expand its offline presence with retailers and distributors in the country through its Direct to Retail (DTR) model, which will help Xiaomi to maintain price parity between products sold across both its online and offline channels.
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Now, it may seem a tad bit small from the massive experience zones in China but it's a start. Another reason why Xiaomi did not go for a large store is also due to the limited products that are available in the country. It's been only two years for the company in India and it has been mostly their phones that have been extremely popular.
The first Mi Home store in Bengaluru in India, which will open to public from 20th May, will house Xiaomi’s range of products already available in India (online) including smartphones, power banks, headphones, fitness bands, air purifiers as well as other ecosystem products launched in India.
Read Also: As Xiaomi gets all set to bring in its own little world in India, here’s a look at what a Mi Home in China looks like
Xiaomi plans to open 100 Mi Home stores across India in the next two years.
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In addition to Mi Home stores, Xiaomi will continue to expand its offline presence with retailers and distributors in the country through its Direct to Retail (DTR) model, which will help Xiaomi to maintain price parity between products sold across both its online and offline channels.