Women in China wear these crazy face masks to the beach so they don't get tan

No, this isn't Halloween or some colorful heist - it's a beach in China.

Unlike in the US, where less is more and tanner is better, Chinese women flock to their shores covered in fabric from head to toe.

Donning masks, aka "facekinis," they make a terrifying sight, but these women are absolutely loving the trend.

Let's just hope it doesn't become a global one.