Women are more likely to buy healthy food online according to Swiggy

Women in Indian metros are showing a greater tendency to opt for healthy food and more so, with health being a primary concern for the growing city dwellers.

Indian women are 15 percent more likely to order a healthy meal online, according to Swiggy, a food ordering, and delivery platform.

Swiggy compiled health-related food ordering trends from all over India and discovered that Mumbai, followed by Chennai and Bengaluru place the most orders for healthy foods.

ALSO READ: Now, You can Own a Versace Watch at INR 10,000

It also found that consumers between the age of 25-34 are more likely to order healthy food than any other age group. In fact, they are 25 percent more likely to order healthy food compared to people aged 18-24.

Breakfast is the most preferred meal for healthy food, followed by lunch and snacks. Healthy food orders are 25 percent more commonly placed during breakfast than through the rest of the day.

ALSO READ: I Stayed at Taj's First Property in Amritsar and Here’s What I Experienced

Swiggy studied the food ordering pattern from January, when people often make New Year resolutions to eat healthy, till March.

Order analysis from the eight locations Swiggy currently operates in – Mumbai, Bengaluru, Chennai, Hyderabad, Delhi NCR, Pune, and Kolkata—showed that ‘Healthy food’ as a segment witnessed the strongest month-on-month growth compared to other segments. Swiggy analyzed “Healthy food” orders and found fruit salads have become a popular choice for breakfast and protein salads for dinner.

ALSO READ: These PC games earned twice as much as console games according to AppAnnie

With temperatures soaring across the nation, Swiggy expects orders for seasonal foods, fruits, ice creams and cooling beverages to go up in the coming months.

Most popular health dishes, pan India, were:

• Watermelon and orange juice top items for breakfast
• Protein-based salad (in Paneer and chicken variants) for dinner
• Fresh fruit juices, fruit salads for breakfast and snacks

City-wise preferences

• Mumbai orders sprout salads, followed by high protein salads and juices.

• Chennai which placed the second highest orders, prefers fresh fruit salad and juices, probably because of scorching heat;

• While Bengaluru relished protein-based salads like teriyaki salad, hummus bean salad, and doner salad.

• Delhi and NCR opted mostly for oat-based dishes along with fruit salads and high protein-based salads,

• While Hyderabad and Kolkata preferred roast chicken salads and shawarma salads.

• Pune trusted its traditional menu of healthy foods, where thalipeeth with veggies (a Maharashtrian dish) topped the list followed by chicken and paneer salads.