Wipro Ties Up With Adobe For Digital Marketing

India's third-largest information technology company Wipro has tied up with software giant Adobe for integrated marketing, commerce, analytics and customer experience solutions. Wipro is the first Indian IT company to enter into this level of partnership, the company said in a statement.

The solutions created will help businesses to better understand customers and differentiate through targeted, relevant and consistent conversations across different devices and channels.

"This partnership will help us jointly deliver next generation digital marketing solutions and enhance Wipro's leadership in helping enterprises build rich customer experiences, enable customer insights and bring products and services to the market faster," Wipro CEO and member of the board, TK Kurien, said. Moreover, Wipro has also launched a Centre of Excellence (CoE) for Oracle-engineered solutions in Bangalore.

This CoE will deliver futuristic systems by modernising application and data centre consolidation programmes for customers, especially in financial services, telecom, retail, utilities, manufacturing among others, it said.