Wipro Digital will buy off design firm Designit

Wipro Digital, the digital wing of Wipro is set to acquire Denmark based Designit, a strategic design firm that specializes in product-service experience designing.

"Our clients are looking to us to help them transform their businesses and move at the speed of digital. Solving these complex challenges starts with strategic design and fuses a human-centered method with innovative technology solutions delivered by multi-disciplinary teams of strategists, designers and engineers. With our acquisition of Designit, we will complement the capabilities of an established design leader with our engineering heritage and bring compelling value to our clients," Rajan Kohli, Senior Vice President and Global Head, Wipro Digital said.

Designit’s strategic design, user experience (UX), interaction design (IxD) and product innovation capabilities are likely to help Wipro Digital.

"Designit offers a unique opportunity for us to bring together capabilities not often found in the design industry including scale and global reach, a Scandinavian heritage and innovative, award-winning client work. Designit has also developed a unique open, creative and collaborative culture that we intend to nurture and grow. We look forward to working with Designit's multi-disciplinary teams that focus on creating a better and smarter future," continued Kohli.

(Image credit: Indiatimes)