Why you should consider changing your company’s name

Deciding on your company's name can be a practically anguishing process. You may spend weeks or even months writing unlimited lists of keywords; doing online research; running ideas past colleagues, friends and family; and weighing up the alternatives, before at last dove in and picking a name.

So it can be heart breaking when, your business has been up and running for some time, you start to consider changing its name. Consider changing your company's name only if:

Awareness

If individuals can't remember a bad or boring name after generous advertising and PR endeavours, then it might be an ideal opportunity to begin new. We observe this to be particularly valid in competitive classes where the company name depends on a founder nobody knows or cares about, or when the company name basically depicts the category.

Search engine optimization

It doesn't make a difference what kind of business you are; getting found online is essential – frequently mission-basic. The fact is that you'll struggle to get any genuine traction online if your company name highlights generic words or keywords - or if it's similar to different businesses in your sector.

Trademark Infringement Issues

There are many organizations that launched under a name without doing due diligence with the trademark attorneys—and have now found themselves in the unenviable position of being forced to rename. It’s time to change your name.