- Apple announced a trio of new smartphones on September 10: the iPhone 11, the iPhone 11 Pro, and the iPhone 11 Pro Max.
- 2017's iPhone X started at $1,000, as did 2018's iPhone XS - but the iPhone 11 starts at just $700.
- It might sound like a big price cut, but it's essentially a much smaller price cut: The iPhone 11 is replacing 2018's cheaper iPhone model, the iPhone XR, which retailed for $750.
- In fact, the iPhone 11 and the iPhone XR are so similar that you should probably just buy the less expensive iPhone XR - which Apple now sells for $600 - instead of the iPhone 11.
- Visit Business Insider's homepage for more stories.
In 2019, Apple sells at least five main versions of its most popular device: The iPhone.
The five seen above only represent the highest level overview of the many flavors of iPhone available as of this September. If you're buying an iPhone 8, for example, you could also opt for the slightly larger - and more expensive - iPhone 8 Plus. That's before we start talking about how much storage you'll need, or which color you want.
With all that choice, you might be wondering: Which iPhone is right for me? For most people buying an iPhone in 2019, the iPhone XR is still the best one to buy.
Here's why:
