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Why This Boring Armani Tote Costs $2,280

Feb 11, 2013, 23:27 IST

At first glance, this calfskin Armani tote is pretty boring.

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It doesn't appear to have many embellishments and looks like something that could be purchased at a fraction of its $2,280 price tag.

But The Cut has a good explanation for why the bag is so expensive.

The simple answer? Craftsmanship.

"Each tote is crafted from 120 separate pieces by seven Italian artisans in a three-day process that involves 75 stages of dyeing, welding, galvanizing, hand-stitching, and sanding. A rivet even a fraction of an inch out of place is grounds for scrapping the whole thing and starting over," according to The Cut.

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Apparently, Armani customers will pay for attention to fine detail.

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