Why the playing field is now level for digital marketers of all sizes

For mid-sized marketers and agencies, the ability to run a big ad campaign can often seem out of reach and too expensive.

And while many marketers and agencies would love to target consumers with engaging, well-designed ads, they're often intimidated by the money and expertise they think they'll need to do it.

Fortunately, marketing technology has evolved to the point that mid-sized agencies don't need huge budgets or teams of experts anymore to make sure their ads are seen by the right people at the right time. In fact, running a visible campaign that includes highly targeted ad placements is much, much easier - and more cost-effective - than you might think it is.

For instance, many agencies these days are benefitting from programmatic advertising, the technology that lets marketers target their audience by buying digital ads automatically across a wide range of websites.

Instead of having to call or email a salesperson and negotiate a deal to place ads on a single site, programmatic buyers can say they want to target a group of New York-based males between the ages of 18 and 35 across an entire network of publications. This cuts down on the waste that occurs when companies spend a bunch of money to advertise on a single website, whose users might not fit the brand's target demographic.

Rather than being subject to prices set by a salesperson, marketers who buy programmatically can rest easily knowing their ad buys were cost-efficient and targeted.

While this all might sound pretty complicated, there are tech platforms that allow marketers to carry out these types of campaigns, end-to-end, with just a few clicks of a button.

For example, using a self-serve platform like Adadyn, a single member of a retailer's agency or marketing department can choose to show ads to people who were looking at, say, corduroy pants on the store's website the night before. Then, the marketer can plug in how much money he or she would like to spend on the campaign, and - voila! - the platform will automatically distribute the ads to potential buyers of corduroy pants on websites across the internet.

Of course, distribution is only half the battle. Even if you're able to show your ads to your target audience, you still need a group of graphic designers and web developers to create those ads in the first place, right? Wrong.

Self-serve ad-buying platforms such as Adadyn actually provide marketers with easy-to-use design tools that allow them to create their own ads. Using Adadyn, agencies can even make a different set of ads for prospective customers based on what time of day they're surfing the web, or what sweater most interests them based on their online browsing. Then, the platform will place the ads accordingly for maximum impact.

This way, if you think you have the perfect ad for people who might like to buy a sweater on a Saturday afternoon, that's exactly who you'll reach.

The best part? You're in control, and all it takes is one person, a little bit of time, and a budget you're comfortable with. Visit Adadyn's website now to get started.

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This post is sponsored by Adadyn.

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