Why the iconic Walt Disney Pictures logo was changed for 'Tomorrowland'
Synonymous with most of our childhoods, the silhouette of Sleeping Beauty's castle has shown up before all Disney media properties since its 1985 animated feature "The Black Cauldron" (before then, a "Walt Disney Productions Presents" title card would appear).
But audiences who went this weekend to see Disney's latest movie, "Tomorrowland," were greeted with a surprise.
In a rarity for the Mouse House, the iconic Disney logo was replaced by the skyline of the futuristic Tomorrowland.
The movie, which is an adaptation of the Disney park theme land of the same name, stars George Clooney and Britt Robertson ("The Longest Ride") as imaginative dreamers who have visited the fantasy land and are determined to return.
"Brad wanted to take you into the thing right away," he told Business Insider. "[Changing the opening logo] actually came up in the middle of production. I remember Brad wanted to do it and we talked about how other films did it. I would argue none has been done this elaborate."
Pasquarello could be right.
Numerous films have done unique tweaks to the Disney logo over the decades. Here are a few examples:
"Inspector Gadget" (1999)
"Prom" (2011)
In the end credits of "Wreck-It-Ralph" (2012) the logo gets taken over by video game code.
2010's "TRON: Legacy" replaced the castle with "The Grid," where the programs reside in the film.
DisneyNow you can add "Tomorrowland" to this small list.
Disney"Tomorrowland" is currently playing in theaters.