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Why Nintendo is dominating like the old days

Nov 3, 2017, 17:33 IST

Business Insider

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Business Insider CEO Henry Blodget and chief tech correspondent Steve Kovach break down Nintendo, which has seen its stock surge following the release of its new Switch gaming console, which is a huge upgrade over the Wii U. Blodget points out the company's stock history, which saw shares peak around 2008 after the launch of the original Wii, but has since fallen considerably.

Kovach notes that a big selling point for the Switch is that it's portable for users, something that people have said Nintendo needed to do for years. He also highlights the blockbuster games released by the company, including a new Zelda title, as well as Super Mario Odyssey. Kovach says that the new Mario game in particular is incredibly innovative, despite how long the character has been around.

Blodget discusses a recent Jefferies research report on Nintendo, which argues that while the Switch is the company's near-term driver, its long-term catalyst will be what it does on mobile. Kovach thinks that Nintendo has done well to adjust to mobile, and says that people will pay for reasonably priced games.

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