Why Local Search Is Important For Retailers - And Why It's A Mess

YextTo paraphrase an old adage, there are three things that matter to local businesses: location, location, location.

But there's more to a retailer's location than a physical street address, and with so many options available to Internet-savvy customers, the stakes are high when information is missing or incorrect.

Location-information software company Yext has put together its first quarterly report of 2013 on how location issues are affecting businesses and consumers. It's an eye-opening look at why local discovery is broken and needs to be fixed.