Others illustrate the value of the office as a
One of those is IDEO CEO Tim Brown, who constantly keeps his company's office flux, even for himself:
Individual IDEO-ers reserve a new desk space every week—meaning you never know who you’ll be sitting next to. This constant flux makes it easier to get inspired by colleagues in other disciplines. You never know when you’ll be sitting next to me!
The idea is to keep people from becoming to insulated in their own departments and job functions, and to make sure that employees and management don't get disconnected. With the existence of cloud storage and web based applications, it really doesn't matter all that much if you're at the same workstation every day.
IDEO is a design consulting firm, it's based around creativity, so this is a way to both keep people focused on that by using "to enable the fluid nature of creative work." Open office plans are already common, especially in the startup world, this is an experiment in taking it to the next level. In this case, even the CEOs given up his desk to reinforce an idea.
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