In case you are scratching your head over the latest internet meme "crave that mineral" here's the skinny on where it came from.
About a month ago, popular Tumblr blogger "Sixpenceee" (a college student studying neuroscience who blogs about science-y things) posted the following:
http://sixpenceee.com/post/101064716349/alpine-ibexes-climb-nearly-90-degree-angles-to
Someone posted the photo to Reddit from Imgur, but once Sixpenceee added that "crave that mineral" explanation, the Tumblr post went viral.
Soon we had this:
And this:
here we see @dickc climbing nearly 90 degree angles. he craves that mineral pic.twitter.com/opZvvMAL73
- Matthew Lynley (@mattlynley) December 22, 2014
Even brands like Mercedes-Benz jumped on the meme:
"They crave that mineral."
And a new Internet meme was born.