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Why Everyone Is Sending Weird Pictures And Tweets Saying 'Crave That Mineral'

Julie BortDec 23, 2014, 05:56 IST

In case you are scratching your head over the latest internet meme "crave that mineral" here's the skinny on where it came from.

About a month ago, popular Tumblr blogger "Sixpenceee" (a college student studying neuroscience who blogs about science-y things) posted the following:

Someone posted the photo to Reddit from Imgur, but once Sixpenceee added that "crave that mineral" explanation, the Tumblr post went viral.

Soon we had this:

And this:

Even brands like Mercedes-Benz jumped on the meme:

"They crave that mineral."

And a new Internet meme was born.